Social media, comparison and anxiety: What is behind scrolling

Knowledge / Digital Brain Health · TranceBreaker®

It has been a long day. Your head feels full. You sit down, open your phone and scroll through your feed. A funny video, a lovely holiday, a toned body, an impressive career move. You were hoping to stop performing for a moment. Ten minutes later, you somehow feel behind on at least four life goals.

Not every evening ends this way. Social media can entertain, connect, inspire and provide useful information. But between “I want to switch off” and “I feel rested” lies a question we can easily overlook: what is happening to me while I scroll?

For Digital Brain Health, it helps to consider the purpose of our use. What am I looking for in my feed? What do I encounter? And what stays with me when I put my phone down?

What current research tells us about social media and anxiety

A study published in October 2026 by Liu and colleagues distinguishes between social media use for entertainment and for information seeking. It surveyed 6,125 young people aged 12 to 20 in China. In adjusted analyses, entertainment-oriented use was associated with higher anxiety symptoms. This association was particularly pronounced among those aged 12 to 14. Information seeking showed no statistically significant association.[1]

The study measured use and anxiety at one point in time. It cannot establish whether use increases anxiety, whether anxious people seek entertainment more often, or whether other factors influence both. Anxiety symptoms were measured using the GAD-7; the study did not measure newly diagnosed anxiety disorders.[1]

Entertainment is also different from relaxation. An exciting video can be entertaining without being calming. The finding therefore calls for a closer question rather than a general warning about entertainment: does this use meet the need I started with?

What has changed since the 2010s

US psychologist Jean M. Twenge has studied changes in younger generations for many years. A 2019 paper documented an increase in reported major depressive episodes within the previous year among 12 to 17 year olds in the US, from 8.7 percent in 2005 to 13.2 percent in 2017. That is an increase of 4.5 percentage points, or approximately 52 percent in relative terms. The study describes a historical trend, not direct evidence that social media caused it.[2]

Later US surveys also show distress, but not a continuous worsening. The CDC reported a decrease in persistent sadness or hopelessness among high school students from 42 percent in 2021 to 40 percent in 2023. This is a different indicator from a depressive episode. The two series must not be combined into a single trend.[3]

A 2026 international paper by Twenge and colleagues is particularly relevant to social media. It examines 143,203 adolescents aged 15 to 16 across 47 countries. Both active and passive use were initially associated with anxious affect. When passive use was included in the same model, many associations with active use disappeared or reversed.[4]

This supports looking more closely at different ways of using social media. It does not mean that posting is automatically healthy or watching is automatically harmful. This study also cannot establish clear cause and effect. Talking to a friend and browsing seemingly perfect lives can feel very different, even on the same platform.

The Anxious Generation and the question of causes

Jonathan Haidt has strongly influenced the debate with his 2024 book The Anxious Generation, published in German as Generation Angst. His central argument is that the shift towards a more smartphone-based childhood contributes substantially to young people's mental health crisis. Among other things, he highlights the displacement of in-person contact, sleep and independent play.[5]

This broad explanation is scientifically contested. In her Nature review, Candice Odgers argues that the evidence does not support such a simple causal attribution.[6] An umbrella review by Valkenburg, Meier and Beyens covering 25 research reviews also found that associations were mostly interpreted as weak or inconsistent.[7]

A useful practical response is to take distress seriously while looking carefully at individual experiences. What happens to this person online? What changes in sleep, relationships and everyday life? A societal development and an individual child's situation each need their own consideration.

Why comparison comes so easily in a feed

A feed shows selected moments: an achievement, an attractive body, a happy occasion. We experience our own lives from the inside, including tiredness, uncertainty and unfinished laundry. Comparison can easily create an uneven picture.

A meta-analysis by de Valle and colleagues brought together experimental and longitudinal research on body image. In experiments, viewing idealised appearance images worsened body image compared with control conditions. Longer-term associations between general use and body image were very small.[8] This points to the importance of particular content. It does not prove that every feed causes an anxiety disorder in every person.

A 2026 Spanish cross-sectional study also examined social comparison and unhelpful emotion regulation strategies, including rumination and catastrophising. Greater use was associated with poorer mental health indicators particularly when these processes were also more pronounced. Participants were aged 16 to 75, so the findings cannot be directly applied to younger children. A statistical path model does not establish a sequence of causal effects here.[9]

Useful questions for self-observation can be very specific: does a post inspire me, or does it leave me feeling “I am not enough”? Do I feel connected to others, or am I watching them apparently live a better life?

Recognition and the fear of missing out

Likes are visible social feedback. In an experimental Instagram simulation by Sherman and colleagues, the displayed popularity of photographs influenced adolescents' liking behaviour. Popular images were also associated with greater activity in regions involved in reward and social processing.[10]

This finding explains part of the appeal of social signals. It does not allow a diagnosis based on brain activity, or justify saying that a like works just like a drug. A low response does not establish low personal value either.

It is worth noticing if your mood increasingly depends on who reacts, how quickly someone replies or whether you are missing something. The question becomes how much choice you still have: can I read a message later? Can I leave a post without checking it repeatedly? Can I take a break without it feeling like social exclusion?

What happens in the brain when we switch off

While we scroll, the brain continues processing images, language, social signals and emotional stimuli. Attention, evaluation, memory and self-regulation work together. Research on social recognition illustrates this interaction between several systems, not a simple switch between a rational and an unconscious brain.[10]

The studies cited here do not support the idea that relaxation shuts down the prefrontal cortex and thereby opens the unconscious mind to comparison. Deliberate information seeking does not automatically protect us from emotional responses either.

A more cautious explanation is more useful in daily life: even when we seek distraction, we may encounter content that prompts comparison, worry or a desire for further reassurance. Whether this brings relief also depends on the content, our starting state and our ability to steer our use. Wanting calm does not guarantee a calming experience.[11], [12]

Distraction can help and still have limits

A short break can feel good. We do not have to deal with every difficult thought immediately. A funny video or an exchange with trusted people can be part of coping with stress. A review by Wolfers and Utz describes social media in several roles: a source of stress, a resource and a coping tool.[11]

Things may become harder when distraction is almost the only available response to distress and important concerns keep going unaddressed. A review of self-regulation emphasises that the effects of use also depend on whether it fits our goals and can be regulated.[12]

One possible everyday pattern is that tension leads to scrolling, some posts prompt new comparisons, more unease remains afterwards, and another distraction is sought. This is an example for reflection, not a chain proven by a single study. What matters is whether you actually observe such a pattern in your own life.

Why young people deserve particular attention

Amy Orben and colleagues examined, among other data, longitudinal information from 17,409 young people. They found age-related windows in which estimated social media use predicted later life satisfaction. Lower life satisfaction also predicted greater subsequent use. The windows differed between the female and male groups studied.[13]

This supports a developmental perspective and shows that relationships can run in both directions. It does not provide an individual age at which an app becomes safe for everyone. Girls, boys and non-binary young people can experience comparison pressure, belonging and digital support. Conversations should focus on each person's experience.

Homo Digitalis as an additional perspective

In Die Psyche des Homo Digitalis. 21 Neurosen, die uns im 21. Jahrhundert herausfordern, Johannes Hepp explores the psychological tensions of a digitalised world. Published in 2022, the book offers an additional psychotherapeutic and societal perspective.[14]

Such books can help us discuss performance pressure, self-presentation and the feeling of constant availability. Their terms are not diagnoses for people who enjoy social media. Specific claims about prevalence, causes or treatment outcomes require appropriate empirical research.

What parents and young people can explore together

“Show me what you like about it” opens a different conversation from checking screen time. Online friendships, humour and shared interests deserve space alongside difficult content.

Helpful questions include: “What are you looking for when you open the app?”, “How much of that do you actually get?” and “Which posts leave you feeling worse?” Parents can also share their own habits. If you keep checking messages at dinner, you already have something in common to talk about.

Agree on a small experiment that the young person helps shape: muting a distressing account, limiting notifications, or briefly noting feelings before and after using the app. These are opportunities for self-observation, not guarantees of success or substitutes for support when symptoms are significant.

NeuroShield®: support for parents and families

When a closer look can help

Repeated effects on sleep, school, training, work or relationships deserve attention. So do frequent difficulty stopping, strong anxiety, persistent low mood and significant distress. In these situations, a medical professional, psychotherapist or addiction counselling service can help assess what is happening. You do not have to reach a particular number of hours before seeking support.

A check can help organise experiences and start a conversation. It cannot establish what caused anxiety or whether a mental health condition is present.

Further OGCE perspectives: digital demands and mental health and mental wellbeing and quality of life. OGCE provides prevention, education and personal development. Diagnosis and treatment belong in qualified medical or psychotherapeutic care.

Author: Petra Pinder, founder of Off-Grid Coaching Europe®, industrial engineer and German Heilpraktikerin für Psychotherapie. Sources as of 18 October 2026. This article provides information and does not replace individual assessment or treatment.

Sources and context

The sources support the topics discussed, not the validity of the independently developed questions or feedback rules. Studies, reviews and books provide different kinds of evidence.

[1] Liu, J., He, R., Tie, B., Wang, X. & Qiu, J. (2026). Social Media Usage Patterns and Anxiety in Chinese Adolescents: Age-Specific Risks from a Cross-Sectional Perspective. Behavioral Sciences, 16(10), 1895. Original source 1

Cross-sectional survey in China, 6,125 participants aged 12 to 20. Discussed in newsletter issue 03. No causal inference.

[2] Twenge, J. M., Cooper, A. B., Joiner, T. E., Duffy, M. E. & Binau, S. G. (2019). Age, period, and cohort trends in mood disorder indicators and suicide-related outcomes in a nationally representative dataset, 2005 to 2017. Journal of Abnormal Psychology, 128, 185 to 199. Original source 2

Repeated US population surveys describing historical developments, not an isolated social media effect.

[3] CDC (2024). CDC Data Show Improvements in Youth Mental Health but Need for Safer and More Supportive Schools. Auswertung der Youth Risk Behavior Survey 2021 und 2023. Original source 3

Historical official data. Sadness or hopelessness is different from a depressive episode. Not presented as the latest available data.

[4] Twenge, J. M. et al. (2026). Associations between active and passive social media use and anxious affect among adolescents around the world. Journal of Mood & Anxiety Disorders, 15, 100193. Original source 4

Observational data from 143,203 adolescents aged 15 to 16 in 47 countries. No causal effect estimate. The source draft relied on the publisher abstract and bibliographic record; full text was unavailable.

[5] Haidt, J. (2024). Generation Angst. Wie wir unsere Kinder an die virtuelle Welt verlieren und ihre psychische Gesundheit aufs Spiel setzen. Rowohlt. Original: The Anxious Generation. Original source 5

A non-fiction book presenting a societal explanation, not an individual empirical finding. Based on the official book description, without page quotations.

[6] Odgers, C. L. (2024). The great rewiring: is social media really behind an epidemic of teenage mental illness? Nature, 628, 29 to 30. Original source 6

An expert book review critically discussing causal claims, not a new empirical study.

[7] Valkenburg, P. M., Meier, A. & Beyens, I. (2022). Social media use and its impact on adolescent mental health: An umbrella review of the evidence. Current Opinion in Psychology, 44, 58 to 68. Original source 7

An umbrella review of 25 reviews from 2019 to mid-2021, with heterogeneous findings.

[8] de Valle, M. K., Gallego-García, M., Williamson, P. & Wade, T. D. (2021). Social media, body image, and the question of causation: Meta-analyses of experimental and longitudinal evidence. Body Image, 39, 276 to 292. Original source 8

Four meta-analyses. Experimental effects of idealised images concern body image, not the onset of anxiety disorders.

[9] Castillo-Gualda, R., Rathje, S. & Ramos-Cejudo, J. (2026). Social comparison and maladaptive emotion regulation are associated with poorer mental health in social media users. Scientific Reports, 16, 9479. Original source 9

Spanish cross-sectional study, ages 16 to 75. The abstract reports 1,707 people, the final analysis 1,700. The article therefore omits a sample size. Statistical paths do not establish mechanisms.

[10] Sherman, L. E., Payton, A. A., Hernandez, L. M., Greenfield, P. M. & Dapretto, M. (2016). The Power of the Like in Adolescence: Effects of Peer Influence on Neural and Behavioral Responses to Social Media. Psychological Science, 27, 1027 to 1035. Original source 10

Experimental Instagram simulation with brain imaging. Not a comparison of relaxation-oriented and information-oriented use.

[11] Wolfers, L. N. & Utz, S. (2022). Social media use, stress, and coping. Current Opinion in Psychology, 45, 101305. Original source 11

Review of social media as a stressor, resource and coping tool. Effects depend on context.

[12] Reinecke, L., Gilbert, A. & Eden, A. (2022). Self-regulation as a key boundary condition in the relationship between social media use and well-being. Current Opinion in Psychology. Original source 12

Review of self-regulation, not an individual risk threshold.

[13] Orben, A., Przybylski, A. K., Blakemore, S.-J. & Kievit, R. A. (2022). Windows of developmental sensitivity to social media. Nature Communications, 13, 1649. Original source 13

Observational data, including a longitudinal sample of 17,409. Reciprocal predictions and age-related associations.

[14] Hepp, J. (2022). Die Psyche des Homo Digitalis. 21 Neurosen, die uns im 21. Jahrhundert herausfordern. Kösel. Original source 14

Additional non-fiction perspective. Published in 2022, not 2019. No claims about effects or page quotations from unavailable full text.

Questions about your relationship with social media?

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What is behind scrolling for you?

Perhaps you find ideas that excite you. Perhaps you keep in touch with people who matter to you. Perhaps you are mainly looking for a break. What matters is whether what you seek and what you experience fit together.

Behind the Scroll

Your social media check: What does your feed give you?

This reflection check helps you explore motives, comparisons, feelings and your room for choice. Use it privately or discuss it voluntarily with someone you trust.

A TranceBreaker® reflection resource, also connected with NeuroShield®. Scientifically informed, but not scientifically validated. No overall score, traffic lights or diagnosis.

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Related TranceBreaker® resource: Behind the Game: What does gaming give you?